E-MAIL MARKETING
£1,000
-
Plan, execute and manage targeted email campaigns comprising of customer retention and lead acquisition campaigns.
-
Draft compelling and effective creative email and content copy, understanding the needs of the audience and ensuring that all content is signed off within the agreed approval processes.
-
Continually reviewing and updating current email templates where appropriate.
-
Analyse the data segments and their behavior in order to maximise the email conversion to leads across all businesses and brands, achieving and improving on the marketing strategies KPIs.
-
Develop and progress the current customer email journeys with a focus on performance ensuring they are fully trackable and reported on through the technical platforms available.
-
Carrying out segmentation of the database and implementing remarketing strategies.
-
A/B testing on various email campaigns to establish the most effective.
4 working days
Professional presentation
Meeting attendance
International support