Plan, execute and manage targeted email campaigns comprising of customer retention and lead acquisition campaigns. 

Draft compelling and effective creative email and content copy, understanding the needs of the audience and ensuring that all content is signed off within the agreed approval processes.

Continually reviewing and updating current email templates where appropriate.

Analyse the data segments and their behavior in order to maximise the email conversion to leads across all businesses and brands, achieving and improving on the marketing strategies KPIs.

Develop and progress the current customer email journeys with a focus on performance ensuring they are fully trackable and reported on through the technical platforms available.

Carrying out segmentation of the database and implementing remarketing strategies.

A/B testing on various email campaigns to establish the most effective.