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  • Plan, execute and manage targeted email campaigns comprising of customer retention and lead acquisition campaigns. 

  • Draft compelling and effective creative email and content copy, understanding the needs of the audience and ensuring that all content is signed off within the agreed approval processes.

  • Continually reviewing and updating current email templates where appropriate.

  • Analyse the data segments and their behavior in order to maximise the email conversion to leads across all businesses and brands, achieving and improving on the marketing strategies KPIs.

  • Develop and progress the current customer email journeys with a focus on performance ensuring they are fully trackable and reported on through the technical platforms available.

  • Carrying out segmentation of the database and implementing remarketing strategies.

  • A/B testing on various email campaigns to establish the most effective.

4 working days

Professional presentation

Meeting attendance

International support

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